Motivation in Advertising: Motives That Make People Buy | Perpustakaan Politeknik Pelayaran Barombong

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Motivation in Advertising: Motives That Make People Buy

Pierre Martineau - Nama Orang;

This book contains actual case hitories of frontier-breaking research and its successful application. The author shows how the buyer s a higlhy complex and subtle yet undersdable person, and not the faceless consumer.

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Perpustakaan Politeknik Pelayaran Barombong (600) 658. 8342 MAR m

25/2025.001

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Judul Seri: -
No. Panggil: 658. 8342 MAR m
Penerbit: Amerika Serikat : McGraw-Hill.,
Deskripsi Fisik: 210 hlm.
Bahasa: English
ISBN/ISSN: -
Klasifikasi: 658. 8342
Tipe Isi: text
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: Perilaku Konsumen
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Pierre Martineau

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